SONY | HEADLINES

BOSS:

Hey Robbie, thanks for coming in. Sony's new LF-S50G speaker has the same high-quality sound you expect from a Sony, as well as a built-in Google Assistant that takes voice commands. Can you make that sound really cool?

ME:

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BOSS:

Damn, that was both powerful and succinct. But get this... our new A1E OLED TV has the world's first acoustic surface, meaning that the speaker IS the screen. That means 8 million pixels form both an incredible picture, and pump sound right to your face. Whatcha you got for that, word nerd?

ME:

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BOSS:

Son of a! I just can't seem to stump you, Robbie. But there's no way you could come up with another line that good about the same TV. You're probably spent from that first killer headline.

ME:

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BOSS:

Damn, you're good. Okay, one more. This is a full page spread in a golf magazine, and we want to talk about the amazing resolution of our 4K TVs...

ME:

BOSS:

Robbie, you are truly a copywriting treasure.