Renovate America offers an innovative form of financing that helps more people afford to make energy-efficient home renovations like solar panels, turf lawns, etc. It can be tricky from a marketing perspective, as we're often selling customers on a specific home improvement project and why we're the best option to pay for that project.
I created a campaign called "Renovate Victoriously" because I wanted potential customers to focus on the small moments of victory they will feel when they complete a renovation, and how it will make their daily lives better. To help make a huge project feel less huge, and more achievable.
